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LocalEdge

61 John Muir Drive
Buffalo, NY 14228
(716) 875-9100
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LocalEdge is a premier multi-media company leading the transition to web-based advertising for any size business. Our organization has been in business for over 40 years and was purchased by the Hearst Corporation in 2004.

Through the development of proprietary technology and partnerships with major search engines, social network sites and other leading tech focused companies, we offer a full line of digital products that help our customers reach and interact with today’s consumer.

It is our mission to bring the highest quality and best value advertising products to the marketplace. Our Multi-Media Consultants are Google Certified Professionals and Yahoo! Strategic Local Ambassadors.

Each individual receives continuous training so they are best prepared to consult businesses on reaching their advertising objectives.

LocalEdge offers a large suite of multimedia advertising products for small to mid-size businesses seeking the latest and most effective in print, digital, direct marketing and mobile search solutions.  Product quality, customer service, end-user value and product development are at the core of our business philosophy. Our mission is to deliver innovative and top quality local search products. Corporate headquarters are located in beautiful Buffalo, NY.

LocalEdge is a Hearst Media Services Company and a Division of Hearst Communications, Inc.

 


Landing Pages & Websites

Landing Pages provide online presence specifically designed to convert clicks into leads and sales.  A variety of features include online video, interactive maps, opportunity to capture ratings & reviews, customizable content and contact forms.

Websites provide a more in-depth presence for businesses with high content and custom needs.  Our web development is scalable to fit any businesses needs with components that include e-commerce integration and more!

Mobile Websites refine key information for consumers to easily view advertiser's information on mobile devices like smart phones and tablets.  Our mobile websites auto-detect & re-direct devices to the site for improved load time and easier navigation.

Online Video

Online Video can be very informative and build strong brand image.  We offer options that include a montage of photos, turnkey (ready-made) video, or custom full-motion.

Search Engine Optimization and Marketing

Search Engine Optimization (SEO) is the process of increasing the URL ranking of a Landing Page or Website in the natural (organic) search results by consistently fine-tuning a business' presence online.  Each search engine continually updates algorithms that allow a search to pull results based on specific criteria. Position within the search results is determined by these algorithms that assess relevancy.  Our SEO products are designed to simply accomplish higher ranking with the goal of providing cost-effective leads.

Search Engine Marketing (SEM) or Pay-Per-Click "paid search" places a business' information in the sponsored search results of popular search engines like Google, Yahoo! and Bing.  Our SEM products help place customers information in front of consumers actively searching for related products and services.

Google™ SEM is an option that we offer for our SEM products to appear on Google-only sites.  Our Google SEM products provide added features like mobile and location extensions that can improve a campaign's success from multiple devices.

Social Media Management 

Social Media Management (SMM) sets businesses up on popular social networks such as Facebook and Twitter.  We also provide a blog too that can be housed on a landing page or website that includes great features like scheduling as well as a professional "Welcome" page with a map of a business' location, custom banner image, and coupon.  Our platform can also easily integrate other great apps including RSS feeds and YouTube pages.

SMS (Text) & Email Marketing

SMS (Text) Marketing provides businesses with a unique keyword to display that consumers can text to FREEB (37332) to subscribe to the businesses updates / offers.

Email Marketing by Constant Contact helps businesses target and communicate with an engaged audience that has opted in to receiving promotions, announcements and other consumer relevant information.

Yahoo! Behavioral Targeting

Yahoo! Behavioral Targeting places a businesses online display advertising on the Yahoo! Network of destination sites using the right message, to the right audience, at the right time...when they are interested in the businesses products and services.

Internet Yellow Pages (IYP)

Premium Landing Page Placement places a business above all other listings within a category on LocalEdge.com. Premium advertisers are rotated within the premium advertising tier.

Direct Mail

Direct Mail is a personal, responsive, measureable and cost-effective advertising method.  The extra large ad is printed with fully-processed color on a glossy postcard. This ensures the ad will be noticed, even in a full mailbox. Advertisers can provide us with a customized mailing list, or we will build a mailing list based on the geographic area and demographics targeted.

Business Intelligence

LocalTrack can help a business understand its advertising's effectiveness by tracking, recording and reporting on telephone calls and website visits generated by individual media efforts.   

Reputation Management helps businesses understand what consumers are saying about their business online.  It can improve visibility and aggregates online reviews, mentions and competitive information.

 


Products & Services
  • Landing Pages
  • Websites
  • Mobile Websites
  • Online Video - Montage (Pan-n-Scan), Turn-key (Ready-made), Custom (Full-motion)
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Social Media Marketing / Management
  • SMS (Text) Marketing
  • Email Marketing
  • Yahoo! Behavioral Marketing - online display advertising
  • Internet Yellow Pages (IYP)
  • Direct Mail
  • Business Intelligence
  • Reputation Management
  • Multimedia Advertising
  • Online Advertising
  • Pay-Per-Click (PPC) Campaigns

 

 

 

 

 

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LocalEdge


Social Media Management Toolbox
Thu Mar 21 12:03:00 EDT 2013

Our social media analyst, Alissa Monti, gives an overview on how to apply different social media to a business' marketing strategy.   Check the links below for the multi-part installment of the LocalEdge's Social Media Blog....

TAC Media summit to teach digital advertising
Tue Mar 12 21:38:00 EDT 2013

Augusta, GA - March 20-21, LocalEdge President & CEO and SVP of Hearst Newspaper, Jeff Folckemer will participate in TAC Media's summit on digital advertising. Other top-rate partners of our organization that will be presenting include Google, VendAsta and Constant Contact!  For more visit: http://tinyurl.com/b3uzk4h

New Facebook Updates
Thu Mar 07 16:13:00 EST 2013

If you missed the announcement today, Facebook will be introducing some changes over the coming weeks.  A list of what to expect is below: ...

Congratulations to our new class of Digital Media Consultants
Fri Feb 15 11:50:00 EST 2013

...

LocalEdge Advantage Program Update
Fri Feb 01 09:01:00 EST 2013

LocalEdge is pleased to welcome 121 Digital Marketing and the Arkansas Democrat-Gazette to the LocalEdge Advantage Program.  The newly formed group will help businesses throughout the state of Arkansas develop internet marketing programs that generate results! ...

Update: Social Media Marketing Blog
Mon Jan 21 15:21:00 EST 2013

Senior Digital Analyst, Hannah Morrish, blogs about the importance of claiming your online listings and the value of managing your reputation through online ratings and reviews:...

LocalEdge is Hiring!
Mon Jan 21 10:08:00 EST 2013

...

Leverage Social For The Holidays!
Fri Dec 14 12:00:00 EST 2012

...

10 Holiday Mobile Marketing Tips:
Thu Dec 06 11:11:00 EST 2012

With holiday shopping in full swing, smart marketers are taking advantage of mobile capabilities. MediaPost shares some insider tips on how to capitalize on shoppers with smart phones.

  • Local Search Optimization: Retailers with brick-and-mortar locations should optimize for local search as best they can. Google delivers local results on smart phones at a rate 30% higher than on desktops.
  • Dayparting: Considerable research shows smart phone and tablet searches rising at night and on weekends. If mobile paid-search and/or display campaigns are performing marginally, try running them opportunistically, based on time of day, in order to optimize ad spend.
  • Keyword Strategy: The keyword portfolio for smart phones should be modified since there are fewer long-tail searches than are conducted on desktops and more spelling errors made due to "fat finger" issues on keypads.
...

Going Pink: Honoring Breast Cancer Survivors Within Our Communities
Mon Oct 15 09:09:00 EDT 2012

  #LocalEdge had the privledge of helping sponsor Susan G. Komen's Pinkfest yesterday in Raleigh, NC.  Thanks to the volunteer work of Rick Brooks and Tom Cash from our Triangle team for helping with this great cause and organization @KomenNCTriangle !


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Hours of Operation:
Monday:
8:30AM
-
4:30PM
Tuesday:
8:30AM
-
4:30PM
Wednesday:
8:30AM
-
4:30PM
Thursday:
8:30AM
-
4:30PM
Friday:
8:30AM
-
4:30PM
Saturday:
CLOSED
Sunday:
CLOSED
Or By Appointment
Brands Carried:

  • Google
  • Yahoo!
  • Bing
  • Facebook
  • Twitter
  • Foursquare
  • Constant Contact

Connect:
Facebook FourSquare Google Plus Twitter
Areas Served:
  • Akron
  • Alden
  • Amherst
  • Angola
  • Athol Springs
  • Black Rock
  • Blasdell
  • Boston
  • Bowmansville
  • Brant
  • Buffalo
  • Castile
  • Chaffee
  • Cheektowaga
  • Clarence
  • Clarence Center
  • Colden
  • Collins
  • Collins Center
  • Concord
  • Crittenden
  • Depew
  • Derby
  • East Amherst
  • East Aurora
  • East Concord
  • East Eden
  • Ebenezer
  • Eden
  • Eden Valley
  • Eggertsville
  • Ellicottville
  • Elma
  • Evans
  • Getzville
  • Glenwood
  • Grand Island
  • Hamburg
  • Harris Hill
  • Holland
  • Kenmore
  • Lackawanna
  • Lakeview
  • Lancaster
  • Langford
  • Lawtons
  • Marilla
  • Millgrove
  • Newstead
  • North Amherst
  • North Boston
  • North Buffalo
  • North Collins
  • North Evans
  • North Tonawanda
  • Olcott Beach
  • Orchard Park
  • Patchin
  • Riverside
  • Sardinia
  • Sloan
  • Snyder
  • South Buffalo
  • South Wales
  • Springbrook
  • Springville
  • Swormsville
  • Tonawanda
  • Tonawanda City
  • Town Line
  • Town Of Aurora
  • Town Of Tonawanda
  • Town Of Amherst
  • Wales
  • Wales Center
  • Wanakah
  • West Amherst
  • West Falls
  • West Seneca
  • Westfalls
  • Williamsville
  • Wolcottsburg
  • Woodlawn
Established:

1968

Affiliations:
  • Hearst Corporation Google Adwords Premier SMB Partner
Payments Accepted:

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